Writing for Results

Writing for Results fills a gap in the bookshelf. It provides guidance you cannot find elsewhere on how to prepare a briefing at any level, whether it be for your immediate supervisor, a colleague or the president of your organization.

Some people write to put their thoughts on paper. Others write to discover what their thoughts are. Most people do both to varying degrees, depending on what they’re writing about. Whatever your approach, Writing for Results provides tools that will streamline the process and enhance its effectiveness.

In many cases, effective writing is much more a thinking process than a writing process. Putting words on paper is a straightforward proposition for most people. Putting the right words on paper in the right way is less so. This is where the thinking process comes in.

Writing for Results shows you how writing can be broken down into a series of manageable tasks in an innovative step-by-step model. Clear writing requires clear thinking, and clear thinking requires directing your mind at the right task at the right time. The step-by-step model provides the tools you need to do this for any type of writing in an office setting.

Addressing writing tasks systematically greatly eases the writing process. Conversely, it can be a frustrating struggle to try to write without being conscious of which task you are dealing with at a given point. The step-by-step model addresses those realities. It also helps to avoid the futility of trying to solve a problem with one approach when in fact the real problem lies elsewhere.

Writing for Results will yield dividends for the rest of your career. It will show you how to:

• give yourself a frame of reference that will provide you with sound guidance throughout the writing process;

• develop compelling content for your briefings;

• select the optimal medium or media for communicating your briefings; and

• Build effective organization structures, design formats with eye appeal, write with a clear and concise style, and apply the final touches needed for successful briefings.

" Achieve more with less and to work more effectively”